Fathi Mrad

Director

WAVE TRAVEL AGENCY / Hammamet, Tunisia

Tourist Season 2025: A View from Tunisia

Fathi Mrad, Director of Wave Travel Agency and a tourism professional with twenty years of experience, shares his expert perspective on the current season. According to him, the top three destinations of 2025 are Türkiye, Thailand, and Tunisia itself, which offers unique opportunities for alternative tourism, business travel, and excursion programs.

Among the key challenges of the season, visa restrictions stand out most significantly. Mrad rates them the highest possible—10 out of 10—in terms of difficulty. Temporary restrictions on direct flights also affect agency operations. However, there is no noticeable shortage of air transportation, and the activity of online aggregators is considered moderate.

An analysis of the client base shows that most travelers are looking for the optimal balance between price and quality, understanding the value of reasonable compromise. Around 60% are willing to pay for quality, but within a defined budget. VIP clients and those choosing solely based on the lowest price represent a very small share.

For successful performance this season, Fathi Mrad highlights several especially important factors. Personal relationships with hoteliers are of primary importance, allowing for quick resolution of any client issues. Continuous staff training through educational platforms and webinars is also critical. Particular attention is given to digital marketing. Finally, professional interaction on B2B platforms, where best practices can be shared across the industry, rounds out the list.

“Today, success in tourism depends on balancing tradition and innovation,” notes Fathi Mrad. “It is the only way to guarantee impeccable service for clients.”