EXPLORATORY

Who Will Be the Winners in Tourism in 2026?

The rise of experience driven luxury As we enter 2026, the winners of the tourism sector will be destinations and OTAs that offer experience oriented luxury. The global luxury travel market is being shaped by

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DESTINATION

Italy Gains Momentum in Winter Tourism!

The 2025/26 Season Kicks Off with Strong International Demand Italy’s winter tourism sector is regaining momentum, with mountain destinations focusing heavily on international travelers. Forecasts indicate an overall 3.8% increase in visitor numbers, driven mainly

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