Türkiye’s blend of history and nature along the Mediterranean coast is creating a new brand value in the global market.
Combining the traces of ancient Mediterranean civilizations with the natural richness of mountain to coast transitions, the Lycian Way has been selected as the “Most Beautiful Hiking Route in the World” in the 2025 rankings of leading international travel platforms. Stretching 540 km between Antalya and Muğla, the trail has gained significant momentum for both nature tourism and destination branding with this new title.
A Unique Line Shaped by History and Nature
The Lycian Way’s rise to the top this year is strongly linked to the harmony of its historical depth and natural landscape. Extending from ancient cities to coastal paths, the route offers hikers both cultural and ecological experiences. Its year round climate advantage, segments with varying levels of difficulty, and the route’s growing international visibility were among the key factors that influenced the evaluations.
A New Tourist Profile Emerging: High Income Experience Seekers
Experts note that this recognition will significantly strengthen Türkiye’s competitive position in the field of alternative tourism. The rapidly expanding trekking and outdoor sports segment has a high spending potential, and the award is expected to attract experience driven travelers from European and East Asian markets. As a result, demand for the 2026 season is anticipated to rise.
A New Boost for the Regional Economy
The award is also expected to directly benefit local guesthouses, boutique hotels, guiding services, transport providers, and gastronomy businesses along the route. Officials emphasize that the Lycian Way is no longer just a hiking trail but a comprehensive tourism asset contributing to regional development.
A Showcase for Sustainable Tourism
Following the award, efforts will focus on further strengthening sustainability standards along the route. Authorities highlight plans involving carrying capacity management, digital route mapping, nature conservation practices, and deeper participation of local communities. This approach will position the Lycian Way as a flagship of Türkiye’s sustainable tourism communication in the years ahead.
A Strategic Area of Prestige for Türkiye
The Lycian Way’s global first place ranking demonstrates that Türkiye is building a strong experience tourism brand beyond its traditional coastal offerings. This achievement expands destination diversity and helps redefine the country’s tourism identity with a more innovative and nature centered perspective.
