Building on over 70 years in the country, Hilton is not simply adding hotels — it is repositioning Türkiye as a core market for its fastest-growing segment. Five new signings across three cities make the strategy concrete.
Hilton has announced five new hotel agreements in Türkiye across four of its brands, extending a portfolio that spans Istanbul, Antalya and the industrial corridor of Kocaeli. The signings reinforce both the flagship Hilton Hotels & Resorts presence and the company’s rapidly growing lifestyle segment, which now accounts for nearly 20 percent of Hilton’s Türkiye development pipeline. Two additional Tapestry Collection by Hilton properties are planned for Istanbul, adding further depth to the lifestyle offering.
Five Projects, Three Cities
The geography of the new agreements reflects the breadth of Hilton’s Türkiye strategy across leisure, lifestyle and business travel segments.
Scheduled to open in 2028, Hilton Antalya City Centre will bring the flagship brand to one of Türkiye’s most visited destinations for the first time. The 254-room new-build property will include a grand ballroom, multiple meeting rooms, a spa and wellness centre, indoor and rooftop pools, and a variety of dining venues — positioning it as a primary venue for conferences, large events, and leisure stays in southern Türkiye.
Opening in spring 2026, DoubleTree by Hilton Istanbul Maçka will add 109 rooms and suites to the Istanbul portfolio in a prestige location within walking distance of Nişantaşı and Taksim. The property will include a rooftop restaurant and bar with panoramic city views alongside multipurpose meeting spaces, targeting guests balancing business and leisure travel.
In the lifestyle segment, two projects stand out. Opening in 2027, Gist Istanbul will join the Tapestry Collection by Hilton as a 46-room boutique property positioned near the Bosphorus and Galataport. Hotel Istanbul Şişli, Tapestry Collection by Hilton, planned for 2028, will bring 48 rooms to one of Istanbul’s most dynamic commercial districts, blending locally inspired design with full urban connectivity.
The fifth project takes Hilton into new territory. Hilton Garden Inn Kocaeli Dilovası, opening in 2027, will become the first internationally branded hotel in the Dilovası Organized Industrial Zone. With 104 rooms and a 500-square-metre multipurpose event hall, the property is designed to serve the growing corporate travel and long-stay demand generated by the region’s expanding industrial economy.
Lifestyle Growth: Tripling in Three Years
Behind these new signings lies a broader pattern of rapid lifestyle expansion. In 2022, Hilton had a total of five trading and pipeline lifestyle hotels in Türkiye. Three years later, that number has tripled. The 2025 debuts of the Tapestry Collection and Canopy by Hilton brands in Türkiye marked the acceleration of this strategy, with four lifestyle properties opening across three brands in a single year.
The 2026 pipeline is equally ambitious. Hilton Istanbul Airport is scheduled to open this year, and renovation works at the iconic Hilton Istanbul Bosphorus are set for completion. Five further lifestyle openings are planned, including Elika Cave Suites Cappadocia under the Curio Collection brand, Porto Chiara Istanbul Karaköy and Les Temps Istanbul Karaköy both under Curio Collection, and Palazzo Donizetti Istanbul and Myrna Izmir Konak both joining the Tapestry Collection.
Why Türkiye, Why Now
The scale of Hilton’s commitment is not coincidental. Türkiye recorded 63.9 million visitors and USD 65.2 billion in tourism revenue in 2025, both new records, sustaining strong international investor interest. Hilton’s multi-brand approach — simultaneously targeting city centres, congress destinations and industrial corridors — reflects how seriously the company views Türkiye not as a single market but as a diverse and expanding ecosystem of hospitality demand.
