Türkiye’s 2025 tourism performance is being defined not only by visitor volumes but by a structural shift in spending composition. Foreign visitors spent more than $6.1 billion on clothing and footwear during the year, marking
Gathering over 1,500 senior participants in its fifth edition, the Tourism Investment Forum delivered a clear message to global capital: Türkiye is no longer competing on visitor numbers alone — it is competing on investment
With nearly 6,000 exhibitors from over 160 countries, the 60th anniversary edition of ITB Berlin is less a celebration of longevity and more a reckoning with the forces reshaping travel. The world’s leading B2B travel
January Data Signals Source Market Resilience Türkiye entered 2026 with controlled yet positive momentum in international arrivals. In January, the number of foreign visitors increased by 3.48 percent year-on-year, reaching approximately 2.25 million. The performance
The 5 Strategic AI Trends Shaping Hospitality Performance in 2026 By 2026, artificial intelligence investments in tourism have moved decisively beyond pilot projects and experimental innovation. Across the global hospitality sector, AI spending continues to
2025 performance confirms structural resilience and revenue expansion Amid escalating geopolitical tensions and regional instability, Türkiye’s tourism industry closed 2025 with stronger-than-expected results. The country welcomed approximately 64 million visitors, generating $65.2 billion in tourism
As experience-driven travel continues to reshape global tourism, buildings with powerful pasts are being reimagined with new purpose. Former prisons once symbols of confinement and control are increasingly transformed into high-end hotels that preserve architectural
In a striking move that underscores the pressures of modern tourism, the Japanese city of Fujiyoshida located near the iconic Mount Fuji has cancelled its annual cherry blossom festival in response to overwhelming visitor numbers
Transitioning from a digital platform to a hospitality brand, Wildberries brings the WB Travel concept to Türkiye in partnership with FUN&SUNWith a family-focused service model, all-inclusive structure, and data-driven guest experience, the project adds a
Short duration travel has moved beyond being a temporary trend in Russia and is now emerging as a structural shift in travel behavior. Trips lasting one to three days often framed as weekend escapes are