Gahryman Yunusov

Director

‘Hazar Merjeni’ Travel Operator

Gahryman Yunusov, Director of the travel operator Hazar Merjeni with 25 years of experience in tourism, talks about the key trends of the 2025 tour season and the specifics of the Turkmen market.

Turkmen tourists most often choose Vietnam, China and Türkiye, as well as European countries. Turkmenistan Airlines, the national carrier, provides convenient connections via Ashgabat to Bangkok, Kuala Lumpur and Ho Chi Minh City, which makes travel comfortable.

Tourists who appreciate the balance of price and quality but are willing to pay for good service, predominate. There is also a VIP segment that enjoys European holiday destinations such as London, Paris, Nice and Courchevel.

The professionalism of a travel agent is the key to success. In tourism, personal connections with hotels are critically important since it is helpful to quickly resolve customer issues. Constant training is equally important. Workshops, webinars and the exchange of experience between colleagues increase the level of service. Effective advertising on social networks attracts customers, but requires a competent approach. Working with B2B platforms opens up access to exclusive terms and simplifies interaction with partners.