Ekaterina Egorova
CEO
FAETON Line Travel Agency
Tourism Season 2025: Realities and Prospects
Ekaterina Egorova, CEO of the Moscow-based FAETON Line Travel Agency with 25 years of industry experience, shares timely insights into the current tourism season. According to her observations, the traditional destinations—Türkiye, Egypt, and the UAE—continue to dominate in 2025.
The key risks this season are distributed as follows: Visa challenges (7/10): Stricter entry regulations continue to complicate travel planning, Flight limitations (6/10): Unstable schedules remain a persistent headache for tour operators, Aggregator pressure (5/10): Digital giants are increasing competitive pressure on traditional businesses.
However, a welcome surprise in 2025 has been the near elimination of flight availability issues (1/10), marking a significant improvement from previous years.
Travelers have become highly selective. Only 3% fall into the VIP category, while the majority are thoughtful tourists seeking the best balance of price and quality. Just 10% of travelers are solely focused on the lowest cost, disregarding service quality.
Egorova emphasizes the critical importance of direct communication with hotel managers to swiftly resolve operational issues. Continuous staff training through webinars and workshops—especially for young professionals—is becoming essential for success. Digital promotion is also a top priority, including work with reels and stories, as well as active engagement in the B2B segment through platforms like HelloOtel, which facilitates knowledge exchange and sparks new ideas for business development.
