With virtual reality technology, “traveling without going” is now possible. The age of metatourism is here: avatars strolling on the beach, virtual cocktails, and digital sunsets…

Tourism enters a new dimension in 2025: no suitcase, no flights, no jet lag… but yes to the sea, the sunset, the spa—and most importantly, you—or rather, your digital twin: your avatar.

A virtual hotel called MetaEscape Maldives began welcoming beta users earlier this year. By connecting via VR headsets, users enter a one-to-one digital replica of one of the Maldives’ most popular resort hotels. From check-in to yoga sessions, sunset happy hour to spa experiences, everything is meticulously simulated.

What Is Metatourism?

Metatourism refers to digitally experiencing travel destinations without being physically present. The next level? Feeling the experience firsthand. Thanks to artificial intelligence, haptic touch technology, and immersive audio engineering, users can now feel the sensation of walking on sand, hear ocean waves and wind simulations, and even enjoy massage-like vibrations through their chairs.

What Can You Do?

Check in to the hotel with your avatar

Take a walk along the (virtual) beach

Book a spa treatment and experience simulated massage sensations

Sit at the cocktail bar and socialize with other avatars

Participate in digital activities like yoga, paddle boarding, and evening parties

And the only things you need? A VR headset and 60 minutes of free time.

Metatourism doesn’t completely replace traditional travel, of course. But it makes tourism more accessible, transforms marketing strategies, and creates a more inclusive experience. Though it may sound like a futuristic fantasy for now, virtual projects for Pamukkale, Cappadocia, and Bozcaada in Türkiye are already being discussed for the 2026 summer season.