According to the latest global workforce report published by the World Travel & Tourism Council (WTTC), the travel and tourism sector is projected to support approximately 91 million new jobs worldwide by 2035. As of
Norway is repositioning northern lights (Aurora Borealis) tourism away from mass-market excursions toward controlled, experience-driven products. The Narvik-based Northern Lights Train stands out as a tangible example of this strategic shift, transforming existing railway infrastructure
The project scheduled to open in 2026 is accelerating the experience-driven transformation of the Red Sea region Strategic Positioning: Wellness as a Core Pillar of National Tourism Vision Saudi Arabia is prioritising wellness and health-focused
As of 2026, China has begun redefining the role of its former gold mining sites within the tourism economy. Long associated with extraction and heavy industry, these sites are now being strategically repositioned as controlled
As of early 2026, Oman is positioning tourism not merely through visitor volumes, but through the economic value it generates and the sustainability of its revenue model. The country’s nature- and culture-focused tourism strategy is
Digital transformation is reshaping destination management and the visitor experience Strategic Approach: A Technology-Driven Tourism Policy Tunisia is positioning artificial intelligence as a strategic tool in its effort to reposition the tourism sector and strengthen
Antalya recorded a remarkable surge in the 2025 season despite global uncertainties, moving steadily toward the highest annual visitor count in its history. The strong rebound of the Ukrainian market has become the most prominent
Who Will Be the Tourism Professional of the Future? The tourism sector is being redefined not only by destinations but also by the human resources that drive them. As 2026 approaches, hotel chains, academies, and
Türkiye’s New Strategic Route in Gastronomy Tourism The ancient landscape of Anatolia takes the Michelin stage with 18 restaurants, marking a new acceleration in Türkiye’s premium tourism vision. Türkiye’s strategic journey in gastronomy tourism continues
“Influencers: The New Travel Agents” The global tourism market is now shaped more by the power of digital content than by hotel architecture or flight networks. Influencers transform millions of followers into the new showcase