Yulia Seitmambetova-Bekirova

CMO & General Advisor for Development

‘Centrum Holidays’

Yulia Seitmambetova-Bekirova, CMO & General Advisor for Development at the tour operator CENTRUM HOLIDAYS, with 15 years of experience in tourism, shares the key trends of the upcoming season.

In 2025, Egypt, the United Arab Emirates, Oman, Vietnam, Latin America, Georgia, as well as author’s tours of Uzbekistan, which is becoming increasingly attractive to travelers due to the variety of offers: cultural and historical routes, ecotourism, gastronomic tours. Uzbekistan is actively developing its tourism infrastructure, offering high-quality services to its partners.

There is no shortage of air transportation in Uzbekistan. The largest private airline, Centrum Air, has announced the launch of direct flights between Uzbekistan and the following cities: Moscow, St. Petersburg, Kazan and Novosibirsk. This will expand Uzbekistan’s presence in the Russian market and increase the accessibility of this destination for tourists.

There are three main categories of tourists: 20% are VIP tourists, for whom a high-quality package is important without budget restrictions; 50% are mid—range tourists, focused on a balance of price and quality; 30% are newcomers to travel, expecting a high level of service at a minimum cost.

Continuous learning is a prerequisite for success. It is very important for both travel agents and tour operators to participate in workshops, webinars, and conferences in order to strengthen ties with foreign partners and promote Uzbekistan on the world stage.

Social media advertising plays a key role in attracting customers. It is also important to work with B2B platforms that open up new business opportunities.