Salma K Fahim

Secretary

Department of Tourism, IAS, Government of Karnataka India

Salma Fahim, Secretary of Department of Tourism of Karnataka, reveals the strategy for the development of the region in the new tourist season.

The 2025 tourist season in Karnataka demonstrates a growing trend towards conscious travel. Modern tourists prefer immersive cultural experiences, choosing authentic cultural practices, environmentally responsible recreation formats, and unique natural locations. The region perfectly meets these requirements with its rich heritage and diverse landscapes.

The main gems of Karnataka are 3 UNESCO sites (Hampi, Hoysala, Pattadakal temples), the Chikmagalur coffee estates, Kabini and Bandipur nature reserves, the developing Gokarna and Karwar beach resorts, as well as Bangalore, the center of business tourism.

70% of guests are domestic tourists interested in spiritual and historical sites, while foreigners prefer ecotourism and adventure activities. The growth of the premium travel segment is particularly noticeable, whereas the demand for budget vacations is gradually decreasing.

Key tools for the development of the tourism business: dependent contracts with hotels, regular training (workshops, exhibitions), active use of digital marketing, and participation in international B2B events.

The Department of Tourism emphasizes the development of online tools (including Reels content, and collaborations with bloggers), holding virtual events, and strengthening international partnerships through exhibitions such as MITT Moscow, ITB Berlin, and WTM London.

“Karnataka offers a unique combination of ancient traditions and modern technologies in tourism, creating ideal conditions for conscious travel,” the Department of Tourism notes.