Yury Makarevich

Deputy director

Dorogoby agency

Tourism Season 2025: An Expert Perspective

Yury Makarevich, Deputy Director of Dorogoby LLC with 18 years of experience in tourism, shares his insights on the current season. Türkiye remains the undisputed leader in demand, thanks to its Mediterranean and Aegean resorts. A major highlight is last year’s newcomer—the “Egyptian Maldives” in El Alamein—which is showing a record number of repeat visitors. The UAE, Qatar, and Egypt’s classic resort destinations also continue to be popular.

In Belarus, the primary flight program is operated by Belavia, offering routes to Türkiye, the UAE, Egypt, and other countries. Additional options are provided by Flydubai, with direct flights to Dubai and access to exotic destinations via connections. With minimal risks related to air travel, tourists are primarily concerned about weather conditions at resort locations.

Belarusian travelers mostly prefer family vacations with a strong emphasis on child-friendly infrastructure. Mid-range hotels with good service remain top sellers, while niche tourism products are also gaining popularity. Given the short summer season, high-quality beach holidays are particularly in demand.

For travel agencies, direct contact with hotel managers remains critical for resolving non-standard issues. Continuous staff training, in-depth product knowledge, and participation in professional events—including HelloOtel forums—are essential for success. Effective use of digital marketing tools has also become a key factor.

Working in the B2B segment opens up new opportunities for professional growth and experience sharing. Today’s tourism landscape demands a comprehensive approach that blends traditional methods with innovative solutions.