The tourism-driven island nation launches a groundbreaking policy to eradicate tobacco use from society.

A Zero-Tobacco Policy for New Generations

The Maldives, one of South Asia’s most popular tourism destinations, has introduced a pioneering law banning the sale and use of all tobacco products for individuals born on or after January 1, 2007. This measure goes beyond age-based restrictions — it enforces a “generational ban” on both cigarettes and e-cigarettes.

The country’s Ministry of Health described the regulation as “a historic milestone in efforts to protect public health and promote a tobacco-free generation.”

Legislation and Enforcement Details

The law not only prohibits the sale of tobacco but also includes a complete ban on e-cigarette sales and use, regardless of age.

Selling tobacco products to underage individuals will incur a fine of 50,000 Maldivian rufiyaa (approx. USD 3,200), while using electronic cigarettes will result in a fine of 5,000 rufiyaa (approx. USD 320).

With this move, the Maldives becomes the first country in the world to implement a nationwide, intergenerational tobacco ban.

Impact on Public Health and Tourism

Tobacco use is linked to millions of deaths globally each year. As of 2021, over one in four Maldivians aged 15–69 were tobacco users, while the rate among youth (aged 13–15) was nearly double that of adults.

Given the country’s tourism-based economy, the new policy is expected to influence not only the public health system but also the tourism and hospitality sectors. Restrictions on smoking in popular tourist environments could reshape both destination image and visitor preferences.

Positioning the Maldives in a Global Trend

Countries like New Zealand and the United Kingdom had proposed similar generational tobacco bans, but both withdrew their bills before implementation. New Zealand’s plan, which aimed to prohibit tobacco sales to those born after January 1, 2009, was officially canceled earlier this year.

By taking this bold step, the Maldives has positioned itself as a global pioneer, setting a precedent in public health policy and preventive governance — and demonstrating that small nations can lead major global change.