One of Türkiye’s most established hotel chains, Dedeman Hospitality Group, has made a strong start to 2025. Within just two months, the group signed 10 new hotel agreements, marking a significant milestone in its expansion strategy.
With 58 years of experience in the tourism industry, Dedeman continues to expand both domestically and internationally, drawing attention with its consistent growth momentum.
As of September 2025, the group has finalized agreements for 10 new properties, increasing its total portfolio to 81 hotels. The new projects span strategic cities such as Ankara, İzmir, Trabzon, Van, and Gaziantep, as well as Northern Cyprus and Central Asian markets.
In her statement, CEO Zeynep Dedeman emphasized: “This growth is not merely numerical; it reflects our strategy of combining local character with global quality across new markets.”
A New-Generation Brand Strategy
In recent years, Dedeman has diversified its portfolio through Smart by Dedeman, Park Dedeman, and Managed by Dedeman brands.
Through these brands, the group offers flexible investment models across both the luxury and city-hotel segments, creating a strong partnership platform for investors.
According to industry analysts, Dedeman’s rapid expansion pace aligns closely with post-pandemic shifts in business travel and the regional tourism resurgence across Türkiye and its neighboring regions.
Dedeman’s Rise in Numbers
- 2025 target: 100 hotels – 12,000 total room capacity
- New hotels opened in 2024–2025: 18
- Active international projects: Northern Cyprus, Uzbekistan, and Georgia
- Average occupancy rate: 78% (based on 2024 data)
A New Era for the Turkish Hospitality Sector
Dedeman Hospitality’s strong performance also symbolizes the growing global competitiveness of Turkish hotel brands.
The regional expansion of local brands is seen as a strategic transformation, enhancing both brand equity and international investor interest.
Dedeman’s growth journey stands out as a success story of branding and internationalization, directly contributing to Türkiye’s tourism exports and serving as an inspiring model for the country’s hospitality sector.
