A New Era in Cultural Tourism: Visits Rise, Heritage Shines
The Night Museum initiative, launched by Türkiye’s Ministry of Culture and Tourism, has exceeded expectations and been extended until November 2025. Covering iconic sites such as Ephesus, the Ancient City of Side, Aspendos, and the Galata Tower, the project represents Türkiye’s first national model integrating cultural heritage with the night-time economy.
According to Ministry data, nighttime visits surpassed 550,000 between April and September 2025 — a 38% increase compared to the same period in 2024. Foreign tourists accounted for 60% of all visitors, with the strongest demand coming from Germany, Italy, the UK, and Japan.
Economic Impact: Culture Meets the Night, Revenues Multiply
Within the first 90 days of the program, ticket revenues at Ephesus alone rose by 24%, while surrounding restaurants, hotels, and souvenir shops reported an additional 15–18% increase in income.
Experts note that opening museums at night brings fresh momentum to local economies and strengthens off-season tourism potential. According to UNESCO’s Cultural Nights Economy report, cities that adopt night-time museum practices experience an average 20% annual increase in visitor capacity.
With these results, Türkiye ranks third in Europe, following Italy and Spain, in cultural night tourism performance.
Technology-Enhanced Experiences: Digital Guides, Lighting Scenarios, and Time Efficiency
Visitors now enjoy longer and more interactive experiences thanks to digital ticketing systems, audio guide applications, and special lighting scenarios designed to bring history to life after dark. These innovations have extended the average visit duration by 25%.
Meanwhile, the growing trend of nighttime photography has driven a 40% rise in social media engagement from museum sites.
According to GlobalData’s Q2 2025 report, global investment in experience-driven cultural tourism has reached nearly $1.3 trillion. Türkiye’s emphasis on digital integration in this field positions it as a regional model of innovation.
