One of the first names that comes to mind when talking about digital transformation, guest experience, and hotel marketing in the tourism sector, Bahadır Çakar has successfully turned his industry knowledge into an impressive career. A graduate of Anadolu University’s Faculty of Communication Sciences, Çakar also studied marketing communications at San Diego State University, adding an international perspective to his path. After working in communications and media, he shifted his focus to tourism technologies and digital marketing, gaining expertise in areas ranging from digital transformation of hotels and brand perception management to guest satisfaction metrics and experience marketing.

Today, under the brand Travel Experience TV, Bahadır Çakar shares his hotel and travel experiences with a broad audience—standing out both as a content creator and an experience curator. As the Chief Guest Experience Officer at furtechx | obc group, he continues to spearhead innovative projects that enhance the aesthetic, functional, and emotional value of hotels.

How did your passion for travel begin? What factors shaped your path into this field?

My passion for travel started during my university years. I had quite a social campus life—being active in the outdoor sports club, my interest in mountaineering, and camping activities gave me the opportunity to explore many cities across Türkiye. Traveling frequently between Istanbul and Eskişehir helped me get used to being on the road. Studying in Europe through the Erasmus program also deepened my interest in other cultures. All these experiences laid the foundation for what I do today.

How did the idea of creating Travel Experience TV come about? Who is your target audience, and what’s the platform’s purpose?

The idea came as I was creating content about hotels and noticed something: people don’t just want pretty visuals—they want to hear about the actual experience. They’re looking for honest answers to questions like, “Would I be satisfied if I stayed here?” or “Does this hotel meet my expectations?”

So I created a platform not just to promote, but to objectively experience and recommend hotels across different segments.

Our audience includes anyone who wants to plan their vacation consciously—from those looking for budget-friendly, enjoyable hotels to those seeking premium experiences. Our primary aim is to guide people to vacations without unpleasant surprises.

What’s the most memorable travel experience or moment you’ve had?

I’ve never really had a major problem or negative surprise during my travels, mostly because I love to research and plan in advance. Every city and country has its own texture, which makes each trip unique. That said, I’ve definitely stayed in hotels where I counted the hours until morning. That’s why now I don’t just travel—I aim to highlight genuinely recommendable places so that others can avoid those same disappointments.

In your opinion, what makes a hotel truly “excellent”?

Regardless of budget, a hotel must offer guests clear and deliverable value. Cleanliness is non-negotiable at any level. Food variety may depend on budget, but whatever is offered must be tasty. Alcohol quality also matters, as it complements the overall experience. The hotel’s atmosphere should make guests feel comfortable and special, and the staff’s communication skills are key to satisfaction. Even in budget hotels, meeting these minimum expectations is crucial for a smooth and enjoyable stay.

How would you evaluate the digitalization of Türkiye’s tourism industry?

Türkiye’s tourism sector isn’t quite where it needs to be in terms of digitalization. However, leading hotels are setting an example and guiding the rest of the industry. Their initiatives help establish standards and encourage others to follow suit. Still, for more rapid and comprehensive digital transformation, the industry as a whole needs increased awareness and investment.

What’s the difference between traveling as an influencer and going on vacation?

There’s a big difference. A vacation is about relaxation and enjoyment, while traveling as an influencer is a professional endeavor. You’re constantly creating content, planning, engaging with followers, and performing—even under challenging conditions. A vacation is a personal experience, but influencer trips are shaped by both personal and professional goals, and they require considerable responsibility.

As a content creator, what do you focus on when discovering a destination?

My priorities include cultural and visual richness, local experiences, and unique flavors that offer strong storytelling potential. I also pay attention to practical details that interest my followers—like transportation, accommodations, and a variety of activities.

What’s one place where you’ve said, “I wish I could’ve stayed longer”?

There are many places around the Mediterranean that made me feel that way—especially Tuscany and the Amalfi Coast in Italy, the quiet islands of Greece, Andalusia in Spain, and Malta with its historic charm. The region’s warm climate, exceptional cuisine, and friendly atmosphere make every visit memorable, and I always wish time could slow down there.

If you could design a hotel room, what are three features it must have?

I’d prioritize smart technology integration—features like lighting, climate control, and curtains that guests can easily manage. I’d also focus on creating a simple, clutter-free space using ergonomic furniture to offer a fresh and functional environment.

If you were a hotel general manager for one day, what special surprise would you offer your guests?

I’d focus on personalized experiences that exceed expectations. For instance, welcome packages tailored to guest preferences, exclusive tasting menus, or surprise activities to make their stay unforgettable. The real value of hospitality lies in the details, and making guests feel special would be my top priority.

What’s your dream destination for a future trip, and why?

Japan. It’s a place where every corner offers something to discover—with its rich culture, unique nature, and a fascinating blend of tradition and technology. Japan continues to be a dream destination for me because it nourishes the soul with serenity and stimulates the mind with vibrant city life.

Where do you envision Travel Experience TV in the future?

I hope to see Travel Experience TV become a trusted and inspiring travel content platform not only in Türkiye but also internationally. I want it to be a go-to brand for authentic, high-quality travel experiences—offering valuable insight into hotels, destinations, and cultural discoveries. Using innovative formats and digital tools to connect meaningfully with our followers is also a top priority for me.