Built around the theme “Here & Now,” this year’s festival takes classical music beyond the concert hall and into the city itself turning Istanbul into a global cultural destination for the whole of June. The
Türkiye’s 2025 tourism performance is being defined not only by visitor volumes but by a structural shift in spending composition. Foreign visitors spent more than $6.1 billion on clothing and footwear during the year, marking
Gathering over 1,500 senior participants in its fifth edition, the Tourism Investment Forum delivered a clear message to global capital: Türkiye is no longer competing on visitor numbers alone — it is competing on investment
January Data Signals Source Market Resilience Türkiye entered 2026 with controlled yet positive momentum in international arrivals. In January, the number of foreign visitors increased by 3.48 percent year-on-year, reaching approximately 2.25 million. The performance
Thematic Programming Aligns Cultural Heritage with 2026 Revenue Ambitions Cappadocia has officially launched its “Year of the Horse” events for 2026, aligning the Chinese zodiac calendar with a destination-driven growth strategy. The opening ceremony in
84% of Global Travellers Actively Use Points and Miles as a Strategic Cost Tool Loyalty programs in the global travel industry have evolved far beyond marketing-driven retention schemes. In 2026, they sit at the core
2025 performance confirms structural resilience and revenue expansion Amid escalating geopolitical tensions and regional instability, Türkiye’s tourism industry closed 2025 with stronger-than-expected results. The country welcomed approximately 64 million visitors, generating $65.2 billion in tourism
The destination selection released by Forbes Travel Guide for 2026 offers more than a conventional ranking. It provides a clear signal of how global tourism narratives are being reshaped. With Antalya listed as the only
As of 2026, China has begun redefining the role of its former gold mining sites within the tourism economy. Long associated with extraction and heavy industry, these sites are now being strategically repositioned as controlled
As of 2026, outbound travel demand from Türkiye is increasingly shaped by cost sensitivity and ease of access. Rising accommodation and holiday expenses are accelerating a shift toward destinations that offer clearer value propositions, with