DESTINATION
Cappadocia Activates Year of the Horse Strategy as Türkiye Targets High-Value Chinese Tourism Growth
Thematic Programming Aligns Cultural Heritage with 2026 Revenue Ambitions Cappadocia has officially launched its “Year of the Horse” events for 2026, aligning the Chinese zodiac calendar with a destination-driven growth strategy. The opening ceremony in
Çilem TAŞTAN
February 25, 2026
