Lyubov Voronina

Managing Director 

Let’s Fly Tour Operator

Partner of HelloOtel System

Lyubov Voronina, Managing Director of the Let’s Fly Tour Operator, with 21 years of experience in the industry, shared her forecasts and key trends for the upcoming 2025 tourist season.

The main success factor is stability. Despite the crises of recent years, the tourism market has proven its resilience. The 2025 summer season is expected to surpass last year’s figures due to technological updates and industry adaptation.

Flight restrictions remain relevant, but connecting flights no longer scare tourists. The shortage of direct flights in some destinations is holding back the flow of tourists, but if you want, you can get almost anywhere. The visa regime also varies. A number of countries have simplified the issuance of visas for Russians, while some countries have not yet made concessions.

Large ecosystems and banks selling tours are changing the market, but retail is responding with new services. Travel agents will remain in demand, as people need people. The key advantage is a personalized service that requires constant development: workshops, communication with hoteliers, and training.

Türkiye and domestic tourism are the leaders of the season. Charter destinations (Egypt, UAE, Thailand) will remain popular and Asia will strengthen its position thanks to affordable flights. The south-eastern direction, which can be reached by Chinese airlines, will further increase the volume of tourist flow.

Social media and advertising are important channels for attracting customers but require a competent approach. Working with B2B platforms (for example, HelloOtel) gives travel agents bonuses and prompt access to information, which increases the loyalty of tourists.

The main thing is to remember that in a changing market, flexibility, expertise, and customer orientation remain the main tools for success.