Hasanov Nizami
Aristokrat Travel Azerbaijan DMC & MICE
CEO – Founder
Partner of HelloOtel System
Hasanov Nizami, founder and CEO of Aristokrat Travel Azerbaijan (DMC & MICE), with 17 years of experience in the travel industry, shares forecasts for the upcoming season and key trends in the Azerbaijani market.
The main risks of the upcoming season (6/10) are the shortage of air transportation and economic and geopolitical restrictions on flights, but visa issues remain transparent. The market is gradually adapting to the global trend of the growing influence of aggregators, although this process is slower in Azerbaijan than in other countries.
Tourists looking for a balance of price and quality dominate (7/10). The middle segment, who are ready to pay for comfort but within the budget, is slightly less (5/10). VIP clients and tourists who choose the cheapest tour are represented less (3/10 each).
A prerequisite for the successful operation of travel agents is their continuous development. Online marketing, workshops, and partner discussions help keep up with the times. Social media and advertising are extremely important tools for attracting customers.
Turkey remains the traditional leader among the top destinations in 2025 but may lose ground this year due to rising prices. The focus is on Sharm el-Sheikh, Europe, and Dubai.
As for B2B cooperation: working with professional platforms such as HelloOtel is the foundation of success. Their experience and reputation help build effective partnerships in the travel industry.
Flexibility, training, and the proper use of digital tools are key success factors in the 2025 season.
