84% of Global Travellers Actively Use Points and Miles as a Strategic Cost Tool Loyalty programs in the global travel industry have evolved far beyond marketing-driven retention schemes. In 2026, they sit at the core
2025 performance confirms structural resilience and revenue expansion Amid escalating geopolitical tensions and regional instability, Türkiye’s tourism industry closed 2025 with stronger-than-expected results. The country welcomed approximately 64 million visitors, generating $65.2 billion in tourism
The destination selection released by Forbes Travel Guide for 2026 offers more than a conventional ranking. It provides a clear signal of how global tourism narratives are being reshaped. With Antalya listed as the only
As experience-driven travel continues to reshape global tourism, buildings with powerful pasts are being reimagined with new purpose. Former prisons once symbols of confinement and control are increasingly transformed into high-end hotels that preserve architectural
In a striking move that underscores the pressures of modern tourism, the Japanese city of Fujiyoshida located near the iconic Mount Fuji has cancelled its annual cherry blossom festival in response to overwhelming visitor numbers
Transitioning from a digital platform to a hospitality brand, Wildberries brings the WB Travel concept to Türkiye in partnership with FUN&SUNWith a family-focused service model, all-inclusive structure, and data-driven guest experience, the project adds a
Short duration travel has moved beyond being a temporary trend in Russia and is now emerging as a structural shift in travel behavior. Trips lasting one to three days often framed as weekend escapes are
Generation Z is driving a structural transformation across the global hospitality sector both as travelers and as employees. On the demand side, experience led travel behavior is redefining product expectations; on the supply side, the
In 2026, personalisation in travel moves beyond pricing and seasonality into a more interpretive, emotion-driven phase. Traveller’s increasingly define destinations not by where they are, but by how they feel and what they represent. Within
Russia’s Black Sea coast is set to welcome a new resort development in 2026 as Gelendzhik Bay emerges on the radar of international hospitality investors. Turkish-owned River Rock Hotels & Resorts is preparing to open