As of 2026, social media is no longer positioned as a secondary communication channel for travel brands; it has become a core decision-making interface that directly influences consumer choice. Platforms once designed to inspire travel
At the crossroads of Mediterranean history and contemporary creative expression, Nicosia has emerged as one of Europe’s most compelling cultural destinations for 2026. The recognition signals more than an award; it reflects a broader transformation
In global tourism, destination competitiveness is no longer shaped solely by price, experience, and accessibility. Visitor-based analyses conducted throughout 2025 indicate that perceptions of urban cleanliness are becoming an increasingly decisive factor in destination branding.
At a time when global travel dynamics are being fundamentally redefined, passport power has become a clear indicator not only of tourism performance but also of diplomatic reach, economic stability, and international integration. The 2026
Euromonitor’s 2025 ranking signals a shift in destination competitiveness A Mediterranean Destination in the World’s Top Tier Antalya, one of Türkiye’s leading tourism hubs, has secured fifth place in Euromonitor International’s 2025 Global Tourism Destinations
Paper landing cards set to be phased out nationwide Egypt is moving forward with a comprehensive digital transformation of its airport entry procedures. According to the Ministry of Civil Aviation, traditional paper-based landing and departure
According to the latest global workforce report published by the World Travel & Tourism Council (WTTC), the travel and tourism sector is projected to support approximately 91 million new jobs worldwide by 2035. As of
Norway is repositioning northern lights (Aurora Borealis) tourism away from mass-market excursions toward controlled, experience-driven products. The Narvik-based Northern Lights Train stands out as a tangible example of this strategic shift, transforming existing railway infrastructure
“Integrating a city’s sustainability policies with visitor experience is creating a new competitive arena in global tourism.” Inspiration Source: Copenhagen and CopenPay Launched in Copenhagen in 2024, the CopenPay program drew attention as a model
As the 2026 school holiday period begins, Türkiye’s winter tourism market is experiencing strong demand not only at its established ski destinations but also across emerging alternative resorts. Favorable snow conditions, improved accessibility, and expanding